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Web Buzzword Compendium

The web industry has a high barrier of entry due to the enormous amount of special terms and abbreviations everyone uses. It gets difficult to follow—I therefore created this collection of web buzzword terms with a short opinionated description. I just started the list and will extend it over time so that I can quickly look things up.

C

Call to Action
CTA
An eye catching button that tries to grab the attention of website visitors. Call to Actions are often used to convert website visitors.
CMP
A tool that is used to create cookie banners for websites that asks visitors for permission to use their data for all kind of activities.
Conversion
A visitor does a desired action on a website, like buying a product or registering for a subscription or newsletter.
Cascading Style Sheets
CSS
A programming language that is used to style web pages. It uses cascading to efficiently allow both global vs. very specific style rules.
Customer Data Platform
CDP
A tool that collects all kind of data a company has on a customer to create shareable user profiles. Companies then use these profiles to implement highly targeted, realtime marketing activities.

D

Data Management Platform
DMP
A tool that collects all kind of data a company has on a customer or prospect to create shareable user profiles. Companies then use these profiles to optimise online advertisements.
Domain name
The main name of a website. Example: www.example.com

H

Hypertext Markup Language
HTML
A markup system to make documents readable for humans and machines. It allows to link related documents to create a world wide web of information.

I

IndieWeb
An initiative to make the web more independent by reducing the dependency on major corporations to participate on the web. It encourages everyone to build private websites instead of only posting content on and therefor for Facebook and other major community platforms.
Intrinsic Web Design
An evolution of Responsive Web Design that encourages content driven website layout vs. strict art direction.

R

Responsive Web Design
RWD
Responsive Web Design is a collection of techniques to adapt websites for different screen sizes and devices.

U

Uniform Resource Locator
URL
A URL is a unique human-readable string of text that is used to access a resource like a document or image on the internet. Example: www.example.com/my/image.jpg

W

Website
A website is a collection of multiple web pages. All web pages of a website are usually listed under the same domain name.
Web page
A web page is a unique document of a website. It is usually accessible with one URL.